1	Marketing For Indies Want your game to be the one everyone is talking about? Interested in increasing how many copies you've sold? Russell Carroll, who heads up marketing for Wik & The Fable Of Souls creator Reflexive Entertainment, and also founded key indie game press site GameTunnel, discusses how to maximize your buzz and sales opportunities. Using and abusing the press and game portals, alternative marketing, viral marketing, press release tactics and an overview of brand design and development all will be discussed in a whirlwind thirty minute presentation that will forever change the way you market your games.
2	Clueless Clyde Makes game Sells from website Sales are Low Becomes angry and randomly blames others Puts game a game Portal Short period of Sales Adds portal to blame list Starts new game
3	1. You’re throwing $$$ away by: Not Marketing …or “If you don’t know what it is you probably aren’t doing it.”
4	Making Marketing Mojo
5	Communication is the key Press Approaches Simple, memorable, unexpected, emotion-stirring story Use knowledge gaps to keep people wanting to hear what is next ( think Nintendo)
6	2. You’re throwing $$$ away by: Using a Publisher …or “What were you thinking when you got a publisher.”
7	You don’t need a publisher for Digital Distribution Why give up 25-50% of your profits for someone to contact the portal for you? If your game sells well Other portals will open up to you If it doesn’t sell well Having a publisher only decreases what little money you would have made
8	3. You’re throwing $$$ away by: Not using a Publisher …or “They’ll take you where you wouldn’t dare go yourself.”
9	When do you need a publisher? Use publishers to go where you wouldn’t be able to go otherwise Retail Foreign Portals Mobile Console
10	4. You are throwing $$$ away by: Not abusing the Portals. …or “You paid for the advertising already, don’t throw it away!”
11	Every download is an advertisement You need traffic, they have it, abuse it! $20,000 goal at 1% conversion and $20 gross/game requires 100,000 downloads! Steal their traffic - Provide something unique Downloadable levels Hint Books Add-Ons / Mods / Scenarios Sequels Does your game encourage users to seek you out?
12
13
14	5. You’re throwing $$$ away by: Not Advertising …or “Don’t let other people take your customers.”
15	Don’t just advertise, find customers Advertising can be smart Advertising without tracking is stupid
16	6. You’re throwing away $$$ by: Being a Bonehead …or “Don’t let yourself destroy your future.”
17	Activities that won’t make you successful Ranting Raving Ignoring Everyone Paying attention to Everyone Blaming Hating Being Afraid Working alone
18	Activities that will make you successful Team There is not enough time to be good at everything…find people who are successful at things you suck at and pay for/leverage their abilities People Meet them, be interested, use them, people who feel connected to you will help you! Professionalism Separate your “business” self from your “emotionally attached to your game” self
19	Smart Sam Picks game idea after considering market Involves others during development Listens to feedback, implements some of it Creates marketing plan Initially ignores publishes Uses portal traffic for own gain Advertises smartly Doesn’t take rejections personally Rides horses Builds future contact pool Begins considering next game